Meet The CEO

Hey there, love!

I’m Sha’Leea, the proud visionary behind Divine Jewels. My journey began in August 2022, when I discovered the magic of waist beads through my very first pair. That experience sparked a deep connection and inspired the creation of Divine Jewels — a brand rooted in femininity, confidence, and self-love.

Waist beads are more than just jewelry — they carry meaning, intention, and beauty that adorns the body while honoring personal expression. At Divine Jewels, each piece is thoughtfully sourced from Africa and carefully curated to celebrate tradition while embracing modern womanhood.

What truly fills my heart is witnessing the joy, confidence, and radiant energy my customers experience when they embrace their waist beads. My mission is simple yet powerful: to empower every woman to feel confident and beautiful, regardless of size, shape, or style — because every body is worthy of adornment.

I’m here to help ignite that self-love within you by adding a meaningful touch to your journey. Your love and support mean the world to me, and I’m so excited for you to explore the Divine Jewels collection.

Let’s illuminate your unique beauty — together. ❤️